Awareness Campaign to Combat COVID-19 in Balkh province

17.January 2021

KAWUN Institute of Higher Education with AFAF has designed a public awareness campaign to combat the novel coronavirus – the campaign has been launched to reach people, improve their behavior to achieve safer, high-quality health care practices; the health system in-country is not capable of fighting the disease, we at KAWUN, understand that raising awareness of the public is a great tool to combat this disease. On 14th April 2020, KAWUN Institute of Higher Education has signed a project agreement with cooperation and funding of the General Consulate of Germany to carry out proposed activities in 4 districts, 1) Dehdadi 2) Nahreshahi 3) Balkh and 4) Khulum of Balkh province.

KAWUN has designed the public awareness campaign in below 4 components:

Billboards

According to plan, KAWUN Institute of Higher Education will install one billboard in each of the targeted district.

Flyers

Project team of KAWUN Institute of Higher Education has prepared and printed over 12000 one-pagers (flyers)

Radio Spots

KAWUN has prepared a radio spot ad on COVID-19 – we have identified 4 local radio stations with maximum coverage in Balkh province including Arezo and Lahza Radio.

TV Informative Ad

KAWUN has produced an informative TV ad to convey the message to public and prevent spread of COVID-19.

Note:  Additional activates

The government of Afghanistan has started to distribute bread for vulnerable families across the country – during the distribution, people do not maintain a safe distance to prevent the spread of COVID-19 – therefore, the Municipality of Balkh province has requested KAWUN to draw signs and encourage people to maintain social distancing and avoid the spread of COVID-19. Under this project, the management of KAWUN has planned to draw signs of social distancing in front of bakeries and as of today, KAWUN has drawn signs in front of several bakeries in different districts of Mazar-e-Sharif city. The project team will continue to draw signs in front of the bakeries in the remaining areas of the city.

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